7 Star Google Optimisation Services ( SEO ) has an established track record of successfully promoting businesses over the internet, with prominent Google, Yahoo and MSN search engine optimisation ( SEO ) results.

Our seo services are affordable and effective. As a seo uk specialist, 7 Star SEO Services do not guarantee Page 1, Postion 1 Rankings, however, our clients have benefited from prominent positions on Google and other major search engines by adopting our simple yet methodical strategy.

We strongly advise againts the use of Free For All (FFA), "cloaking" or "doorway" pages to gain high rankings. See the 10 Google Optimisation Basic Quality Principles.

SEO & The Google Dance in November 2003

Prior to November 2003, by following Google’s criteria, you would be assured of viewing new web content within 4 to 8 weeks on the top three pages for specific key terms if optimised correctly. However, the Google engineers changed their search engine criteria, and hence, made it more difficult for optimisers and advertisers to appear prominently in their database listings using the same submission and optimisation techniques. Since November 2003, many significant business listings have disappeared from the top positions. Consequently, a significant proportion of these businesses decided to use pay per click (PPC) services to artificially regain their positions.

It is not uncommon for new web content to take between 2 and 6 months to appear on Google.com, as most optimisers have observed the pattern of new sites appearing and then disappearing from view, then after each Google refresh of its database each month, genuine listings with correctly optimised content have naturally surfaced to the top positions for specific keywords. This is called the Google “sandbox effect”.

In addition, Google suggested that their Advertisers developed a strong Incoming Keyword Link Strategy to assist organic or natural optimisation. Generally, “useful” sites will attract a Google Ranking of 4 (out of 10) and above. An “authority” website will have a Ranking of 7 and above, and are normally sites that are charities, non-profit organisations and unique informational/educational sites.

SEO & Research Marketing

Prior to any optimisation campaign, the choice of keywords or key phrases used will either generate qualified leads or simply loose business. The research enables us to find popular and unique keywords with an existing demand, and from these, obtain “adjacent” or "related" keywords or key phrases. Some online businesses have benefited from “miss pelt” search terms following a thorough research of these relevant terms ! Some of the popular research tools are listed below:

Wordtracker: http://www.wordtracker.com

Overture Search Term Suggestion Tool: http://inventory.overture.com/d/searchinventory/suggestion/

Google AdWords Keywords Suggestion Tool: https://adwords.google.com/select/KeywordSandbox

Titles, Descriptions & Keywords / Key phrases

• Optimisation of titles. Ensuring the most important key terms are closer to the left-hand side of the title as possible. Most titles are 100 characters in length.
• Optimisation of descriptions. The description should include the keywords in the title. Where possible, we should include specific product items and locations.
• Optimisation of keywords. The keywords should include the keywords from the description, ensuring that a keyword is not used more than 5 times, in any combination to avoid spamming. The keyword list may extend to approximately 1000 characters but this is not always necessary. All keywords need to feature in the body text of the relevant web page.
• Optimisation of body text. All important keywords should be apparent within the body text content and preferably as close to the top as possible. Body text titles should be bold including the product and location. Best to avoid listing keywords in an endless list, and to ensure there is sufficient copy so that keywords do not comprise the majority of the body text.

Keyword Rich Incoming Link Stratedgy

Strengthening incoming links. All Google engineers will state the importance of mutual links with other relevant sites. Prior to November 2003, this strategy was not essential for a Page 1 or Top Ten listing. However, the most competitive business sectors within Google’s listings require this strategy. Aim for non-competitive but relevant sites, placing their links at the bottom of your home pages with Google Rankings of at least 4 out of 10. A very small percentage of our visitors may opt to click these links, but in contrast to strengthening our Google organic presence, this will more than pay for itself.

Search Engine Marketing (SEM) Pay Per Click Services

Google AdWords. Reach people when they are actively looking for information about our products and services online, and send targeted visitors directly to what we are offering. With AdWords cost-per-click (CPC) pricing, it's easy to control costs—and we only pay when people click on our ad. More than 200 million times a day, people use Google and its partner sites to find what they're looking for. Let us make sure they find what we are selling by providing concise information of our services. Our ads will show up on Google almost instantly (though Google can disable search terms that they deem are not performing well enough). We choose the keywords and determine when our ads will appear by controlling the daily budget and CPC per search term. We select terms that describe what we offer and our ads will be displayed to a highly targeted audience on Google and their partner sites. Online reporting tells us which search terms are working. Changes are free. We have total control over every aspect of our campaign except the demand or Click Through Rate (CTR). As AdWords are driven by the Cost Per Click (CPC) and the Click Through Rate (CTR), it may be that in order to be seen initially for the more important key terms, that we may have to increase our CPC artificially, attract a high CTR, then lower the CPC accordingly once we obtain the desired demand.

Overture provides the quickest way to obtain traffic online through the pay-per-click system (enhanced upgraded paid inclusion listings). We agree to use a minimum of 20 - 30 key search terms and decide at what bidding price we wish to begin with (from a minimum of 10p per click). If we agree to keep our search terms in the top 3 positions, Overture UK will place our business as a sponsored site on their partner sites also in their top 3 positions (AOL, Wanadoo [formerly Freeserve], Lycos, MSN, Tiscali and Yahoo Europe). Our website will also benefit from inclusion in other search engines and directories as a result of maintaining a top 3 position. A campaign may be online within 5 to 7 business days. See Overture’s website for further details – www.uk.overture.com.

Yahoo Express Directory

Yahoo! Express is part of a suite of services that Yahoo! has created to service small business needs. Through Yahoo! Express, they can ensure that sites suggested are viewed and evaluated in a timely manner by Yahoo!'s editorial staff. Our payment and participation in Yahoo! Express guarantees that within seven business days a member of Yahoo!'s editorial staff will look at our site and consider it for inclusion in the Yahoo! directory. Please keep in mind that payment does not automatically guarantee inclusion in the directory, site placement, or site commentary. As with all sites suggested by Yahoo, final judgement remains solely with Yahoo! editors.The benefit of submitting to Yahoo is that as the largest recognised directory worldwide, results are filtered from the directory listing to Yahoo’s search engine and other third party search results including Google.

DMOZ.org / Open Directory

The Open Directory is the most widely distributed database of Web content classified by humans. Its editorial standards body of net-citizens provide the collective brain behind resource discovery on the Web. The Open Directory powers the core directory services for the Web's largest and most popular search engines and portals, including Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others. And submission of sites is free. Approximately 80% of sites are rejected on the basis that they are “too sales orientated” or lack visibility of contact details and locality of service. DMOZ relishes unique “informational” sites.

Informative Optimised Mini-sites

Aim to construct informational websites that comply with Google’s criteria. The benefit of well-designed informational sites is that they can attract a higher Google Ranking, and are free to submit to DMOZ and Yahoo.com on a non-commercial basis. Remember, that an inclusion in DMOZ will be fed through to Google's search results.

Search Engine Submission

Each month, submit your key websites to the main search engines. This enables the search engines to recognise that your web content is still relevant. Hand submission is the best method of submission. Google's criteria state; "Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our terms of service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google. "

Opt-In Newsletters

One of the most effective ways of online marketing is through the regular sending of newsletters via email. Ensure that your email list consists of contacts who have given you permission to send out newsletters. Ensure that your newsletter hyperlinks to the key services or products pages advertised on your web site.

eReleases.com

One-way inbound links are far more powerful than two-way mutual links. Hence, your online business will be more successful if your website can achieve inbound links from very popular websites with high Page Ranks. Informative sites and non-commercial sites tend to have exclusive web content which search engines enjoy, hence such sites linking to your web site will improve your page rank, and in turn, generate higher levels of traffic to your site. Look at the two examples below:

eRelease.com is a Press Release Distribution Service that distributes your press release to more than 30,000 opt-in journalists and media specialists. This service includes newswire distribution through their partner PR Newswire.

Other press release sites include, www.prleap.com and www.prfree.com and free-press-release.com.

Google Answers

For a small fee, ask the Google researchers a question that will add the post online. This is an incredibly easy way to obtain a high Google listing for key search terms - http://answers.google.com/answers/

Google SiteMaps

A free service for webmasters to automatically submit the pages of their site to the pre-eminent Internet search engine. The gain for Google is that the Sitemaps service is meant to provide it with more information about available online content, with the end result of improving search results for users.

The gain for Webmasters is the potential traffic boost from having their pages referred to in Google results. With the increasing importance of search engines in determining the traffic of a website, the black art of 'search engine optimisation' can be crucial for a webmaster.

The automated procedure - currently still in Beta form, like most Google initiatives - will help re-assure site builders that their work has been recognised. Previously, sites had to wait to be 'crawled' periodically by the GoogleBot spider, or use an 'Add URL' page and hope Google found all the pages linked from it.

In addition to having all new content indexed faster, the service will allow webmasters to prioritise the pages they want crawled first. http://www.google.com/webmasters/sitemaps/login.

7 Star Web Services SEO Sample Table Of Results

To see a sample of optimised keywords from our table of results.

Or alternately, contact us to discuss your SEO requirements.

Website Analysis (STEP 5)...